Privacy Policy
Last updated: July 29, 2026. This page explains what information LOX Digital collects through this website and how it is used.
What we collect
When you submit the contact form, we collect the details you provide, such as name, email address, phone number, project topic, and message.
How we use your data
We use submitted information to respond to enquiries, discuss potential projects, and provide requested services. We do not sell personal data.
Data sharing
Data may be processed by trusted infrastructure providers used to run this site and booking workflow, including Netlify for hosting and forms and Cal.com for scheduling, only as required to deliver the service.
Analytics and cookies
With your permission, we use Google Analytics 4, PostHog, and the TikTok Pixel to understand visits, campaign attribution, website interactions, and completed enquiries or bookings. PostHog may also provide privacy-masked session replay so we can identify usability problems. Form inputs and booking details are masked from replay.
Optional analytics storage is disabled unless you accept analytics. When accepted, TikTok events may be sent from both your browser and our server using a shared event identifier to prevent double-counting. TikTok may receive campaign identifiers, its browser cookie identifier, IP address, browser information, and the page where the action happened. We also use a functional market preference cookie to show UK or US content and pricing. Campaign parameters may be retained after consent so an enquiry can be attributed to the relevant advertisement.
When you accept analytics and submit an enquiry form, your email address may be provided to the Google tag for enhanced conversion measurement. The Google tag normalises and hashes the address before sending it to Google Ads so an enquiry can be matched to an earlier advertisement interaction. This information is not added to PostHog session recordings or campaign URLs.
Data retention
Enquiry data is retained only as long as needed for project communication, legal obligations, or business record-keeping.
Your rights
You can request access, correction, or deletion of your personal data by contacting pobor@loxdigital.com.